Analysis of the product portfolio as a tool for strategic corporate management and the development of new domestic and foreign markets. Definition and elaboration of strategies for individual segments and product divisions.
Analysis of existing services as well as training activities and development of modalities for specialized training and sales support training.
Investigation of relevant national and international trends in terms of market growth, potential for the brand and derivation of appropriate steps for product development and training management.
Definition of product goals
Active substance and formulation specifications
Definition of application areas and presentation
Analysis of the influence on the treatment assortment
Defining test parameters for user property testing and application tests with users
Definition of product goals
Active substance and formulation specifications
Definition of application areas and presentation
Analysis of the influence on the treatment assortment
Defining test parameters for user property testing and application tests with users
Support of technical marketing and product management with concerning the conception, re-formulation, launch and relaunch of cosmetic products.
Didactic reduction of complex chemical relationships based on technical components
Advice on preparation of claims and communication adapted to B2B & B2C markets
Assistance with product positioning and development of competitive advantages on the basis of existing market changes and shifts in demand
Conducting workshops, day seminars or multi-day seminars on selected topics around the skin.
Training of marketing or sales staff on basic cosmetic knowledge and product-specific issues
Speaker at events and customer seminars
Speaker at product launches
skin diagnostic
dehydrated & dry skin
oily & acne prone skin
neuro-sensitive skin
couperose & rosacea
skin aging & photoaging
spots and hyperpigmentated skin
psoriasis
atopic dermatitis
methods in aesthetic dermatology
pre- and post-procedures
body forming, cellulite and stretch marks
influence of medication on human skin
influence of nutrition on human skin
Conducting workshops, day seminars or multi-day seminars on selected topics around the skin.
Basic seminars
Advanced seminars
Training seminars
Train-the-trainer and expert seminars
Training of marketing or sales staff on basic cosmetic knowledge and product-specific issues
Speaker at events and customer seminars
Speaker at product launches